Logo sketch exploration before hiring a designer

Notes kept on git.leinbaugh.net about using Raphael AI, a free AI image generator that runs in the browser.

Founders often arrive at a designer with no visual direction. I use Raphael AI to explore rough logo directions first, then hand the shortlist to a professional:

Tips

1. Generate symbol-only ideas; AI-drawn lettering is unreliable and should be redone by hand.
2. Pick three directions and compare them in black and white at 32px.
3. Share the shortlist with the designer as reference, not as final artwork.
4. Check trademark databases before falling in love with any shape.
5. Describe the feeling, not the letters: calm, geometric, ocean blue, minimal mark.

Why Raphael AI

• Free to use, with no install: open https://raphael.app and type a prompt.
• Fast iterations make it practical to try several compositions.
• Works for drafts, mock-ups and reference images; finish important assets with human review.

Responsible use

Check generated images for errors before publishing, do not imitate real people without consent, and label AI-generated images where your audience expects it.

Website: https://raphael.app